#AI brings Intelligence Agency tech in line with popular culture
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Tous les articles du mois de décembre 2016
See on Scoop.it – L’Univers du Cloud Computing dans le Monde et Ailleurs
One of the most frequent discussions we have with clients is about whether doctors use social media. The answer is most definitely yes. And yet, despite year after year of data and findings that show that they are, we’re often met with a mixture of skepticism and disbelief.
Inevitably though, once we show clients the data and explain how doctors (and other HCPs) can be found, targeted and engaged via social media, that skepticism is quickly replaced with excitement and enthusiasm for building more HCP-focused social media efforts into their marketing plans.
Here’s some of the data we are sharing with our clients these days:
- 90% of US physicians report using social media and of those, 65% use it for professional purposes (source)
- 90% of these users report turning to social media when needing answers to medically relevant questions (source)
- 88% post, comment and/or read social media for professional purposes (source)
- LinkedIn, Sermo, QuantiaMD, Medscape and Doximity are the top 5 social networking sites (source)
- LinkedIn is the most frequented social networking site (see below)
See on Scoop.it – L’Univers du Cloud Computing dans le Monde et Ailleurs
Trop souvent, les marchands considèrent que le commerce connecté se limite à placer une borne digitale au sein de leur point de vente. Philippe Wargnier, fondateur d’Evioo, franchise d’opticiens phygitaux, revient sur 10 bonnes pratiques à mettre en place au sein de son magasin
See on Scoop.it – News sur les Resaux Sociaux
Quand les douanes américaines s’intéressent aux réseaux sociaux de
See on Scoop.it – Marketing Digital
Une fois que vous savez comment prospecter avec votre site internet grâce à l’inbound marketing il faut définir les meilleurs prospect avec Getquanty
See on Scoop.it – Marketing Digital
La dimension humaine du marketing est essentielle pour développer le business. Découvrez comment capitaliser dessus en 2017 !
See on Scoop.it – L’Univers du Cloud Computing dans le Monde et Ailleurs
Churn measures the ultimate failure in SaaS—all of the customers who tried out your product and decided it isn’t worth paying for.
Nobody’s dumb enough to ignore churn point-blank, but a lot of founders have a tendency to calculate churn in a way that makes their company look best. That way, when they get together in a room, they each can brag about how great their churn looks.
More often than not, these comparisons don’t actually mean anything—they confuse apples with oranges. They’re basically bullshit. Are we talking about net churn? Gross? Month-to-month subscription? There’s a lot of different ways to calculate churn, and they each tell a different story about your business.
Don’t approach churn by trying to put lipstick on a pig. Churn is one of the most serious, persistent problems that startups face, and the only way to deal with it is through brutal honesty. You need to narrow in on an understanding of churn that accurately portrays your company, ruthlessly sniff out your retention issues, and fix them before they become full-blown disasters.
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See on Scoop.it – L’Univers du Cloud Computing dans le Monde et Ailleurs
Public cloud use is growing fast, but there are still plenty of reasons to adopt a private cloud. Product development, agility, optimization of resources, and cost containment are among them.
See on Scoop.it – L’Univers du Cloud Computing dans le Monde et Ailleurs
Competition and price cutting might be good for cloud customers, but the glory days of low prices might not make it into 2017.