I don’t question the value of allowing my health data to be captured as a means to improve quality of care. Well-being for others and myself is very high on my list of imperatives. That being said, what I do question is the amount of control I have over my data relative to how much I trust the many hands through which it may pass. This past June here in the United States, the Centers for Medicare & Medicaid Services (CMS) released a final rule that allows our health data to be sold to for-profit companies. Do you trust for-profit companies with your health data? I do not.