Big data is tactical and it offers consumers guidance, but big data doesn’t create a vision that gets the consumer excited and say, ‘this brand offers a lifestyle that I want.' »
As marketing becomes more collaborative — smashing silos between different departments and working closely with teams from IT and sales — executives warned that every decision needs to consider the consumer first.
The importance of the customer experience came up several times during the conference, taking center stage in the marketing world amid the surge in ad blocking and the evolution of the consumer shopping journey. As these two trends take hold, and as data becomes more embedded in marketing, building relationships with consumers is crucial for brands to stay relevant.
Sourced through Scoop.it from: www.marketingdive.com