« Media coverage of Twitter’s last earnings call focused on two key points: the company’s impressive advertising revenue growth and the slow rate of user growth. The latter was worrying for investors, especially against the solid user growth of networks like LinkedIn and Pinterest, and seemed to suggest that social networks that offer a more contextualized or targeted experience have identified a more sustainable model for social networking.
This conclusion has been echoed by Twitter’s own actions of late. The company’s two new features – ‘While You Were Away’ and ‘Instant Timeline’, both add critical context and curation elements to their offering, and highlight the company’s growing awareness that if they want to add users and keep their existing ones engaged, they will need to start enabling social interactions that have enough context to make them meaningful – and therefore sustainable. »