This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capitalize on Them, which provides detailed information and insights to help SMBs capitalize on these trends.
SMBs consistently cite factors that impact top and bottom line results as their key business challenges. Attracting new customers, growing revenue, improving cash flow, maintaining profitability and retaining customers are critical, ongoing concerns. So it’s no wonder that they are exploring how marketing automation can help them.
But when it comes to marketing solutions, many small and even medium businesses rely on point solutions such as SEO tools, paid search or pay-per-click (PPC) advertising, email newsletters and social media.
Increasingly, however, SMBs are turning to a more integrated marketing approach. SMB…
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